Landing on the shelves of Sephora, Ulta, or Target is a major milestone for beauty brands—one that signals mainstream success. Yet, with thousands of beauty brands in the market, competition for space in these retailers is fierce. In the race to secure big-box distribution, emerging brands often overlook a powerful growth partner: small independent retailers.

For consumer products marketing leaders, cross-functional collaboration is crucial for achieving business success. Explore the five key executive partners that comprise this Fractional CMO’s Dream Team, and learn how their combined expertise drives strategic growth and operational excellence.